Boohoo’s line went up:
Shares in Boohoo jumped by as much as 12 per cent on Tuesday as the online fast-fashion retailer reassured investors over its growth prospects after slumping to an annual loss.
Unfortunately, the lachrymal livery retailer also decided its annual results were a good opportunity to do chart crimes:
On page six of its FY23 results presentation (which seems to be roughly one third pictures of several glowing women and one glowing man) is this clanger:
Through the magic of dataviz, you too can make a 0.7 percentage point increase look like you almost doubled your market share! Perhaps they are secretly Liberal Democrats?
We’re also intrigued by the year choice here — the results emphasise three-year growth, but we’d be interested to know how it changed in the middle. If you happen to have that data, please do get in touch…
Further reading— Smile, you’re on USD
