Boots customers have been told that the pharmacy giant has teamed up with Uber Eats and Deliveroo to let shoppers bag Advantage Card points with their orders.
The Grocer, revealed that for every £1 spent on these platforms, customers can earn one point simply by entering their card number at checkout.
The points are tallied from the cost of the goods alone, sidestepping delivery or service charges.
Paula Bobbett, Boots’ Chief Digital Officer, said: “Not only can they enjoy delivery to their door in as little as 20 minutes, but they can now also earn Advantage Card points on their purchases, meaning that they can treat themselves later too.”
This move comes on the heels of the Co-op beefing up its alliance with Uber Eats for a further three years, signifying the grocer’s commitment to prompt home drop-offs. The partnership, which kicked off in 2022, has allowed over 1,300 Co-op outlets to fling open their virtual doors via Uber Eats.
The bond between Boots and Deliveroo took root in 2021 through an initial scheme in a handful of stores, rapidly spreading to wider regions.
Last year saw Boots extend its retail reach with Uber Eats, allowing swift half-hour deliveries of beauty and health merchandise across a network of 14 outlets.
Deliveroo’s founder, Will Shu, has suggested that the company’s venture into grocery shopping could eventually surpass takeaway food orders.
This comes as the firm announced its first annual profit last year, with grocery orders making up 16% of Deliveroo’s gross transaction value, which includes the total cost of customers’ baskets and delivery fees.
The company expanded its range beyond food, adding brands such as Ann Summers, The Perfume Shop, and Not On The High Street to its offerings.
Mr Shu highlighted growth areas including DIY shopping, health products, and pet food, referencing recent collaborations with B&Q and Boots.
These remarks were made as Deliveroo reported a £2.9 million profit in 2024, marking its first full year in the black, a significant improvement from a £31.8 million loss in 2023. However, Mr Shu noted an “uncertain” consumer environment, attributing changes in minimum wage and employer taxes to increased costs for shops and restaurants that Deliveroo services.
Mr Shu commented on the situation: “You’re talking about some pretty significant increases in their cost base,” Despite this, he mentioned that the group was experiencing “good momentum” in the UK, but added: “We don’t know what’s going to happen in April. We’re going to see inflation again … Do people put prices through to the consumer?”.
The group, which also operates in France, Italy, and the United Arab Emirates, saw a 2% increase in both revenue and orders. Furthermore, Deliveroo reported an improvement in order frequency and customer retention.
