Chinese Firm DDC Enterprise Plans Strategic Bitcoin Reserve, Targets 5,000 BTC Accumulation

Author

Sujha Sundararajan

Author

Sujha Sundararajan

About Author

Sujha has been recognised as 🟣 Women In Crypto 2024 🟣 by BeInCrypto for her leadership in crypto journalism.

Last updated:

May 15, 2025

Why Trust Cryptonews

Cryptonews has covered the cryptocurrency industry topics since 2017, aiming to provide informative insights to our readers. Our journalists and analysts have extensive experience in market analysis and blockchain technologies. We strive to maintain high editorial standards, focusing on factual accuracy and balanced reporting across all areas – from cryptocurrencies and blockchain projects to industry events, products, and technological developments. Our ongoing presence in the industry reflects our commitment to delivering relevant information in the evolving world of digital assets. Read more about Cryptonews

Chinese consumer company DDC Enterprise revealed a new Bitcoin accumulation strategy, following the company’s positive financial performance in 2024.

As a part of its strategy, DDC Enterprise is planning to buy 100 BTC as an immediate acquisition. Additionally, it targets to accumulate 500 BTC within six months and 5,000 BTC within 36 months to its balance sheet.

DDC Enterprise to Have Special BTC Treasury Management Team

Further, the public firm will have a dedicated BTC treasury management team and crypto-native advisory board to oversee the strategy, per the company’s press release. The team will make sure that the Bitcoin strategy is a “disciplined and risk-aware accumulation”.

“I am exceptionally enthusiastic to announce DDC’s Bitcoin Accumulation Strategy, a cornerstone of our long-term value creation plan,” CEO Norma Chu wrote in a letter to shareholders. “This initiative underscores our confidence in blockchain technology’s transformative potential and our commitment to pioneering corporate financial strategies.”

Chu highlighted Bitcoin’s unique properties as a store of value and hedge against macroeconomic uncertainty. She added that the strategy would enhance shareholder returns.

“Our team’s relentless focus on operational efficiency and strategic reinvestment has positioned DDC as a leaner, more agile organization, ready to capitalize on emerging opportunities,” she wrote.

Company Recorded ‘Transformative Growth and Strategic Milestones’ in 2024

Alongside the shareholder letter, DDC Enterprise announced a record-breaking financial year in 2024. The company “exceeded expectations, delivering strong performance across key metrics,” Chu noted.

“As we enter 2025, our momentum is accelerating, driven by disciplined execution and a bold new chapter in our corporate strategy,” she added.

The firm reported $37.4 million in revenue, which is a 33% year-over-year increase, thanks to US strategic acquisitions. The gross profit margin improved to 28.4% in 2024, up from 25.0% in 2023.

“Our 2024 results demonstrate our ability to scale efficiently, while our 2025 initiatives—particularly our Bitcoin strategy—reflect a forward-thinking approach to value creation,” said Chu. “We are not merely adapting to the future; we are shaping it.”