Donald Trump Reveals Launch Date for Family Crypto Venture

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Crypto Reporter

Shalini Nagarajan

Crypto Reporter

Shalini Nagarajan

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Shalini is a crypto reporter who provides in-depth reports on daily developments and regulatory shifts in the cryptocurrency sector.

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Republican presidential candidate Donald Trump on Thursday declared that his family’s crypto venture, World Liberty Financial (WLF), is set to launch on Sept. 18.

“Join me live on Twitter spaces at 8pm, Sept., 16 for the launch of World Liberty financial,” he said in a video posted to X. “We’re embracing the future with crypto, and leaving the slow and outdated big banks behind.”

Trump’s sons, Donald Trump Jr. and Eric Trump, have been teasing the upcoming crypto venture for a while. However, the rollout faced delays due to scams misleading supporters to fake websites and the hacking of other Trump family members’ social media accounts.

WLF to Reveal Project at Live Event from Trump’s Mar-A-Lago

Meanwhile, WLF announced via its official Telegram channel that the project’s announcement will occur live from Donald Trump’s Mar-A-Lago residence.

“Get ready as we unveil our plan to Make Finance Great Again,” the team said. “This is a landmark event you won’t want to miss!”

Earlier, the team revealed that the project intends for US-pegged stablecoins to serve as the global settlement layer for the next century. It has partnered with security firms like Tokyo, Fuzzland, Peckshield and BlockSecTeam, which have reviewed the project’s code.

Additionally, the project aims to build a decentralized financial system using Aave’s non-custodial lending platform.

Trump’s Crypto Vision Faces Challenges As Experts Warn WLF Must Innovate

However, experts highlight challenges for WLF in gaining traction, as established stablecoins like USDC and USDT already have strong liquidity, community support and trust. WLF will need to offer superior features to stand out.

Trump has made cryptocurrency, especially Bitcoin, a key focus of his 2024 election campaign. He envisions the US becoming the global leader in cryptocurrency, aiming to make it the world’s “crypto capital” and Bitcoin superpower.

To support this, Trump plans to create a national Bitcoin stockpile, ensuring the US government holds onto all current and future Bitcoin assets.

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