Millions of Sky customers up and down the country have been informed they face a price rise in 2025, with bills set to go up for TV and broadband customers by 6.2%.
Whether you use Sky broadband or have Sky TV, the provider is set to push bills up from April 1.
But there are many TV and broadband customers out there who aren’t so loyal, and will actively flip between big providers like Sky, Virgin and BT in order to take advantage of new customer deals at the end of every contract period each year or so.
And the good news is that if you’re thinking of joining Sky, now is the best time to join if you want to avoid a price rise in April.
From April 1, customers paying £100 a month will have their bill increased to £106.20, while customers paying £50 will pay £53.10 per month, and customers paying £30 will see bills to go £31.86, and so on.
New rules introduced in January by regulator Ofcom sets out that any new contracts must set out in pounds and pence what price rises will be levied during the course of the contract, up front when it is taken out, and that rises can’t be inflation based.
Sky, though, is taking advantage of two loopholes: one, it has opted not to give a pounds and pence figure, which means customers have the right to cancel within 30 days if their price goes up mid-contract.
However, this does not apply to TV contracts, Sky argues, because online streaming services – such as Sky Q and Sky Stream – are not covered by the regulator’s remit.
In any case, Sky’s TV contracts state that customers cannot have their price increased during the first 60 days of their contract.
That means that anyone taking out a new contract for Sky between January 31, 2025 and April 1, 2025, will not see a price rise this April, and will not see prices increased until April 2026.
This gives you the longest possible time without your prices going up.
Of course, when they do go up, if you have only got broadband, you can definitely cancel free of charge within 30 days thanks to Sky sticking with percentage rises.
Devesh Raj, Chief Operating Officer at Sky, said about the price rises: “This April, we will be introducing some changes to prices of Sky’s TV and broadband products. I wanted to take this opportunity to explain to our customers why this decision is necessary and why we’re always committed to offering you excellent value.
“At Sky, everything we do is focused on bringing people the joy of a better experience. Whether it’s award-winning content, world-class sports coverage, or reliable broadband, we strive to provide an offering that sets us apart. I’m proud to say we’ve invested heavily over the last twelve months, so our customers now have access to more than ever before.
“This continued investment to deliver the best and most reliable products, along with increased supplier costs, means most of our TV and broadband customers will see a change in their price this year. But we’ve made every effort to minimise the financial impact to you.”
