Morrisons has announced a major change for nearly 500 UK supermarkets. The retailer will launch 10.8 million electronic shelf labels across its entire estate of 497 stores, eliminating traditional paper labels.
Commencing in early 2026, Morrisons says it will free up colleagues to concentrate on customer service, and it should speed up shelf replenishment because the ESLs will integrate with shelf-edge cameras to highlight product gaps to colleagues. As part of the project, Morrisons will improve its in-store Wi-Fi infrastructure, which the company says will improve customers’ connectivity.
It joins other supermarkets that have rolled out ESLs, such as Asda, which will launch the digital tags at its Express convenience stores. Lidl and Currys have also adopted the digital labels.
Set to be installed by VusionGroup, they will also integrate with e-Commerce applications to make online picking easier and more accurate.
It is the latest in Morrisons’ digital technology programme. Other recent developments include the roll-out of shelf-edge cameras, a digital task management platform, and trials of AI-powered shopping trolleys.
Gordon Macpherson, group productivity director of Morrisons said the company is “constantly evaluating new technology that can help us serve customers better”.
He added: “We are excited to be the first large supermarket group in the UK to introduce digital shelf edge labelling across our entire supermarket estate and look forward to rolling out the technology in 2026.
“This latest investment further underlines our commitment to modernising and digitising our business to deliver an enhanced shopping experience for Morrisons customers.”
