Yahoo Finance Video Non-alcoholic beverage boom is ‘here to stay’ Read full article Angel Smith and Julie Hyman December 29, 2023 at 12:26 a.m.
As non-alcoholic beverages gain steam, Drizly’s Head of Consumer Insights Liz Paquette joined Yahoo Finance Live to discuss the accelerating trend. She notes non-alcohol purchases on the platform are up 62% in 2023, cementing “a trend that is here to stay” after rapid growth.
Paquette believes ongoing post-pandemic socialization will continue driving demand. With drinking often tied to hosting and celebrations, consumers want options. She highlights non-alcoholic beer as the top performer in the broader non-alcohol category, while spirits alternatives are starting to find traction as well.
Paquette notes that consumers are seeking value, saying it’s “critically important for purchase.”
For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.
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