Parents share the toys which are the worst value for money – with one item top of the list

*cost per play calculated with cost of toy, divided by number of uses

Books – £0.31

Sensory toys (e.g. slime, kinetic sand, fidget toys) – £0.38

Art supplies (e.g. drawing kits, sketchbooks) – £0.47

Educational toys (e.g. shape sorter) – £0.69

Water toys (e.g. water guns, pool toys) – £0.72

Painting/crafting toys – £0.74

Novelty toys (e.g. light up yo-yo, slime, whoopee cushion) – £0.76

Robotics and coding kits – £0.79

Role-play and dress-up sets (e.g. costumes, cooking sets) – £0.82

Board games and puzzles – £1.00

Building toys (e.g. LEGO or Duplo) – £1.08

Science kits – £1.12

Outdoor toys (e.g. scooters, skateboards, trampolines) – £1.25

Action figures and playsets (e.g. superhero, movie-themed) – £1.35

Sports equipment (e.g. mini basketball hoops, football goals) – £1.37

Dolls or figures of popular characters – £1.62

Creative building toys (e.g. Play Doh) – £1.66

Vehicles – £1.85

Musical instruments – £1.93

Plush/stuffed toys – £2.03

Remote control toys (e.g. cars, drones, boats) – £2.17

Collectibles like trading cards – £2.93

MP3 players – £3.02

Ride-on toys (e.g. bicycles, electric ride-ons) – £4.14

Electric toys like Scalextric or model trains – £4.53

Fantasy playsets (e.g. castles, dollhouses, pirate ships) – £4.91

Tablet (e.g. an iPad) – £4.96

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