Sky announces TV and broadband price rise in unwelcome letter to customers

Sky has announced its TV and broadband price rises for 2025 in a letter which is not likely to be welcomed by customers facing higher bills.

Sky has increased the prices of both TV packages and broadband from April 1, 2025, including for existing customers mid-contract.

From April, Sky TV and broadband customers will pay 6.2% more for their packages. That means a £30 per month deal becomes £31.86 per month, and a £40 per month deal becomes £42.48.

In January, new rules from Ofcom set out that mobile and broadband customers must be told about any potential prices rises during their contract at the outset, using a pounds and pence figure.

Sky is using a loophole in those rules by giving customers the option to cancel instantly instead when prices go up.

A letter from Sky’s Chief Operating Officer Devesh Raj, issued today, said: “This April, we will be introducing some changes to prices of Sky’s TV and broadband products.

“I wanted to take this opportunity to explain to our customers why this decision is necessary and why we’re always committed to offering you excellent value.

“At Sky, everything we do is focused on bringing people the joy of a better experience. Whether it’s award-winning content, world-class sports coverage, or reliable broadband, we strive to provide an offering that sets us apart. I’m proud to say we’ve invested heavily over the last 12 months, so our customers now have access to more than ever before.

“This continued investment to deliver the best and most reliable products, along with increased supplier costs, means most of our TV and broadband customers will see a change in their price this year. But we’ve made every effort to minimise the financial impact to you.”

Sky added in the letter: “From April, our TV and broadband packages will increase by an average of 6.2%, which is either in line with or lower than other providers. Over the last four years, our prices have broadly increased in line with inflation, reflecting our ongoing commitment to fair and transparent pricing.

“I’m pleased to confirm that the cost of our broadband and mobile social tariff will be frozen once again, protecting our most vulnerable customers and ensuring they continue to have access to essential services.

“We will be reaching out to every customer impacted in the coming weeks, to provide clarity about how their products and services will be affected.

“These price adjustments are reflected in the investments we’ve made to improve our products and services and the heightened pressures businesses across our industry continue to face. For example, the amount we pay wholesalers for our broadband infrastructure or the investments we need to make in technology to deliver product reliability and improvements for our customers.”

When your prices go up, you can contact Sky to cancel instantly within 30 days and switch to another provider, even if you’re mid contract.

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