Sky hits TV and broadband customers with £36 price rise – full statement

Sky has confirmed a price hike of up to £36 per year on its TV and broadband packages from April, which will mean more expensive bills for millions of customers.

The price increase will mean most broadband customers can expect to see a £3 monthly increase to their bills (an increase of £36 annually), while base and premium TV packages will go up between £1 and £3 per month (an increase of £12 or £36 annually, respectively). Sky said customers affected by the looming changes will be contacted from this week, and the new prices will be applied to bills from April 1. Customers on a broadband social tariff won’t see any price rises.

But while bills will soon be going up for many households, Sky has also announced that millions of TV customers will see HBO Max, Disney+ and Hayu included in their package as standard from next month. This comes on top of Netflix, which is already included in bundles.

It means customers can get around £20 worth of streaming apps included in their package per month, which amounts to possible £240 annual saving on buying the individual subscriptions to each service.

A Sky spokesperson said: “From April, the prices of our Sky broadband and TV products will change. We always aim to limit the impact of price increases as much as possible, and our approach means Sky customers continue to see some of the lowest increases in the market.

“These updates will allow us to continue investing in delivering fast broadband, the best entertainment and live sport, and services our customers can rely on, while managing rising costs faced across the industry.”

Sky broadband customers who aren’t happy with the April price increase have 30 days from being notified to cancel penalty-free.

As for TV customers, your rights to leave depend on which service you have. If you’re a Sky Q customer, you can leave without a penalty even if you’re mid-contract, while Sky Glass or Sky Stream customers only have the right to cancel if you’re outside your minimum term. If you’re mid-contract, then you cannot cancel penalty-free.

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Sabrina Hoque, Uswitch broadband expert, said: “Because Sky uses a variable pricing model, affected customers have 30 days from being notified to leave their contract penalty-free. This is a golden opportunity to shop around and see if you can find better value elsewhere.

“Sky is aiming to add value for its TV customers by including streaming apps like Disney+, HBO Max, and Hayu to certain packages starting next month. However, if you are looking for price certainty, more providers are now offering a break from annual mid-contract price hikes.

“Companies like Community Fibre, Virgin Media, and Hyperoptic have all recently launched price freezes for 2026, while providers like Trooli and YouFibre continue to offer fixed prices for the full duration of your contract. If you’re unhappy with this rise, use this 30-day window to switch and save.”