Virgin Media announces price rises in unwelcome message to broadband and TV customers

Internet and TV provider Virgin Media has announced price rises for broadband and TV customers for 2025 – with the exact amount changing depending on when you took out a contract.

The provider, which runs Virgin Media broadband as well as offering TV and entertainment packages, has told customers that anyone who took out a contract after January 9, 2025, will pay an extra £3.50 per month from April 2025.

Those who took out a contract before January 9 will pay an increase of RPI inflation plus 3.9%. 

The most recent RPI rate published was 3.5% in December, so Virgin customers could be looking at up to 7.4% increases from April although the final figure has not yet been released by Virgin.

Virgin Media said: “We know that price changes are never welcome, but like many other businesses we’re seeing increased costs while investing to keep up with growing demand.

“If you joined or took out a new contract with Virgin Media before 9 January 2025, your price is adjusted based on the UK government’s Retail Price Index (RPI) rate of inflation. 

“If you joined or took out a new contract with Virgin Media from 9 January 2025, your price will increase each April by £3.50.”

New rules, issued by regulator Ofcom, have banned mobile and broadband firms from increasing their prices according to inflation (plus extra on top), and ruled that from today, January 17, customers must be shown the exact increases they face mid-contract in pounds and pence.

This is why the way your increase is calculated will change based on when you took out a contract.

For customers who took out a contract before January 9, 2025, which will be most customers, Virgin said: “Unless we’ve told you otherwise, your Virgin Media agreement states that the monthly subscription charges for your main services will increase every April.

“Here are the main points: The amount the monthly subscription charge for your main services will increase by will be the Retail Price Index (RPI) rate of inflation plus an additional 3.9%. This increase will apply to the monthly subscription price you’re paying at that time and to the monthly price payable after the expiry of any applicable offer or discount.

“The RPI rate will be the January RPI rate that’s announced by the Office for National Statistics in February of that year.

“If RPI is 0% or less, your price will increase by 3.9%.

“We’ll publish the relevant RPI rate on our website as soon as it’s available. Virgin said that the price increases don’t apply to its social tariffs, called Essential broadband.”

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