To put it mildly, Uber is the midst of an identity crisis right now. To name a few of its problems, CEO Travis Kalanick recently resigned, 20 workers were fired earlier this month amid sexual harassment allegations, and the Equal Rights Center is suing Uber for denying equal access to its services for people with disabilities. In order to successfully rebound from these (and other) missteps and regain public confidence Uber should hire a women CEO. Here’s why: Uber needs a good story to tell; hiring a highly qualified woman CEO is a good place to start. Dr. Bernice Ledbetter is Practitioner Faculty of Organizational Theory and Management at Pepperdine Graziadio School of Business and Management where she chairs the M.S. in Management and Leadership degree program. Her research and teaching interests focus on values-based leadership, peace leadership, and gender. Dr. Ledbetter founded the Pepperdine Center for Women in Leadership to empower and advance women in the workplace.
