From Allbirds to Glossier, millennial brands have lost their mojo

THOSE STILL doubting that investors’ exuberance for artificial intelligence is straying into the irrational received further evidence on April 15th when Allbirds, a wool-sneaker brand that took off among Silicon Valley millennials a decade or so ago, announced a plan to remake itself as a provider of AI computing infrastructure. The share price of the company—which will be renamed NewBird AI—briefly soared by more than 800%, and has since settled at roughly four times its pre-announcement level.

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