In the past month, Apple has announced upgrades to Siri, its voice assistant; Google has unveiled new search agents that can carry out tasks on your behalf; and Nvidia has revealed a new chip for personal computers. Each outlined these plans, and many more, at their developer conferences. It’s not just the titans who turn product roadmaps into theatre. Any self-regarding enterprise tech firm will hold a global conference for its “community” (Sapphire for SAP, Oracle AI World and so on). The likes of Salesforce and Stripe run roadshows taking the message to international users.
