Money, it is often said, has ruined football. Staging the men’s World Cup mostly in America, a country that has produced so many great businessmen and so few good footballers, was supposed to mark the triumph of big business over the beautiful game. True, the ticket prices are extortionate. And the tournament often feels like a Silicon Valley conference circa 2016: this year referees have cameras strapped to their heads and each player has his own “digital twin”, whatever that means.
